In honor of World Water Day on March 22, the...
Bluedrop Water aims to disrupt status quo in water, ice and healthy snacking industry
“Our goal is to seriously disrupt the status quo in several ice/water/vending business categories,” said Brendan Dickinson, president of Bluedrop Water, based in Randolph, Mass., a relatively new entry in the purified water and ice vending space. “Wherever we install our vending units, they’re better for the environment and for consumers than most current offerings by our competitors. We’re building a niche that has gotten the attention of our competition."
On Jan. 1, Dickinson was named president of the company. His father, Mark Dickinson, a commercial real estate developer, was an original investor in Bluedrop and has assumed the title of chairman. The duo has been working hard to bring Bluedrop’s solutions to locations throughout the U.S.
Bluedrop equipment, which is provided to participating retailers free of charge, manufacturers and bags purified ice that can be purchased and dispensed to customers 24 hours a day. Retailers benefit by protecting their margins on bagged ice, receiving one less delivery and eliminating theft and shrinkage of bagged ice — which is known to be a difficult product to transport due to melt. The kiosk also sells purified water that can be dispensed in 1- and 5-gal volumes.
“Our team has adopted a game changing, ‘disruptive innovation’ mentality aiming to improve the product and offerings in new ways. We are environmentally focused, looking to eliminate waste and inefficiencies in the water/ice/vending business," Brendan said. "We see Bluedrop as ‘the good guys,’ helping to save retailers and end users money while providing healthy alternatives, especially when people are away from home. We’re also helping the environment, removing health concerns related to plastics, and saving fuel by eliminating water and ice deliveries.”
Bluedrop’s product offerings include: