ITT Industries has launched a new website to reflect the changing makeup and integrated solutions provided by its fluid businesses. The new site -- located at www.ittfluidbusiness.com -- gives customers, prospects and other constituents a comprehensive view of the relationships between the company's many complimentary brands.
Since 1995 ITT Industries has steadily expanded in its core water and wastewater pump markets through aggressive product innovation and organic sales growth. At the same time, the company has added to its capabilities in complimentary markets -- including aeration, monitoring, filtration and reverse osmosis -- through a series of strategic acquisitions. The new website aims to demonstrate how ITT's new products and acquired capabilities mesh to provide customers with sophisticated solutions in water, wastewater, building trade, bio-chemical/pharmaceutical, and industrial markets.
The new site uses new web technologies and a "simulated environment" design to present visitors with typical municipal or industrial fluid handling applications. By clicking through these simulated environments, guests can drill-down within specific applications to get detailed information about ITT brands and products at play. Customers can then click through to the home pages of individual brands -- like Bell & Gossett, Flygt, Flowtronex, Goulds, Lowara, Pure-Flo, Sanitaire and Jabsco - to get customer service or sales information.