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Pouring money down the drain, it certainly seems so to many companies who are faced with ineffective sales and marketing programs. Marketing is demanding. It requires clear business objectives, and yes, execution. Unfortunately, even then your efforts...

My Software Already
Does Everything I NeedL

In the water industry, every manager needs to have vital information at his or her fingertips in an instant. Managers should be able to answer the following questions at any given time. How...

Activated carbon is utilized for many water and air filtration applications because it can remove a broad spectrum of contaminants. Activated carbon is utilized in municipal, industrial and hazardous waste streams.

Organic, Inorganic...

When designing a commercial drinking water system using ultraviolet (UV) light for disinfection, you will need to know the local regulations, how to determine flow rates, what options may be required and whether you need pre-treatment. When speaking...

Drinking water quality issues at the residential level are now as sensitive as ever. As the nation’s population continues to grow, the associated use of chemical products and waste generation rises accordingly. As a result, an increasing variety of...

In early 2004, AdEdge was pre-qualified and invited to participate in an arsenic pilot study of commercial adsorption-based treatment technologies with Damon S. Williams & Associates (DSWA). As an outcome of the successful piloting and preliminary...

Sure marketing is an easy target. Quick savings can be achieved by cutting programs. But in the haste to achieve these savings, businesses are missing big opportunities. To capitalize on these time-sensitive opportunities, companies need to adopt a...

Multimedia Sales Tools

Some dealers rely on multimedia programs to sell water equipment. However, just like flip books, these programs will prove useless if used improperly or not used at all. While these tools will be useful to good...

WQP: What is IOA? Give us a brief overview of the association, its mission statement, etc.

Paul Overbeck & Brian Johnson: The IOA was formed in 1973 to serve as the central clearinghouse for ozone technology transfer and development....