June 2004

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Specialty advertising has long been on the low end of the marketing totem pole. In many instances, it has been used for only two purposes: handouts for trade shows and handouts for salespeople. Therefore, it is no surprise that the “hottest” selling...

Everyone in Kalamazoo, Mich., knows the Canney family. Spend a few minutes talking to any member of the family and you’ll understand why. They are as fun loving as they are hard working. It doesn’t hurt that the Canney family has owned and operated a...

Cleaning and disinfecting bottled water coolers should be done on a periodic basis. Routine surface cleaning provides a clean, attractive venue for dispensing water. Coolers can become dirty on the outside for various reasons, because of the...

In the past, getting credit for customers was an art. Now, many of us seem to close our eyes and give it a shot. We accept the decision of our finance house and give up. But there is a lot more to finance and a lot of ways to make money.

Do...

Where Does Iron Come From?

First let’s review the fundamentals of our water supply. Most of our water used for domestic, commercial or industrial uses comes from either surface water or ground water. Typical surface water supplies are...

Alkalinity in water is present in four forms: Dissolved carbon dioxide (CO2), bicarbonate (HCO3), carbonate (CO3) and hydroxyl (OH). The bulk of alkalinity in most naturally occurring water sources is bicarbonate alkalinity combined with some CO2. The...

The Village of Blissfield, Mich., located in southeast Lenawee County, experienced seasonal high nitrate levels in its drinking water source—the River Raisin. The elevated nitrate levels were caused by the combination of agricultural fertilizer used...

Imagine your customer sitting down for breakfast with his family. Bread is buttered, eggs are scrambled and juice is poured. But when he takes a sip of the fruit beverage, he notices something is wrong with the color, flavor or odor.

No...

The benefits of ultraviolet (UV) light in destroying waterborne diseases are well established. In fact, the industrial world was one
of the first users of the technology.

Today, almost all industries have integrated UV into the water...