Kohler and Lowe’s Partner for Water Conservation Public Service Campaign
“Wasting Water is Weird” campaign provides water-saving tips from WaterSense
U.S. Environmental Protection Agency WaterSense partners Kohler and Lowe’s, as part of a larger coalition of water-conscious organizations, launched a new public service campaign called Wasting Water is Weird. The campaign features tips from the WaterSense program and links to its website for additional water-saving information. It is already running online and will soon launch on television. It presents a positive, humorous message delivered by mascot Rip the Drip.
Videos and an introduction to Rip the Drip are available at www.wastingwaterisweird.com. Social media users can like Rip the Drip on Facebook and follow him on Twitter @RipTheDrip.