Kate Cline is editor-in-chief of WQP. Cline can be reached at [email protected] or 847.391.1007.
Leveraging the Latest Technology
One key to success in this industry is keeping up with technology – and that can mean not only the latest water treatment equipment and techniques, but also the latest popular gadgets, such as smart phones and tablets.
Many companies have started using iPads for their sales presentations. Curt Wunder, owner of Atlantic Water Products and Water Quality Products’ Dealer of the Month for August, said that iPads have been advantageous for his company’s sales professionals. “While the current presentation books work well, a picture paints a thousand words. This iPad app adds a modern digital, more visual aspect that buyers respond to,” he explained. In addition, the app his company uses helps customers participate in the sales process – they can input their own household information, allowing them to see how water treatment can be both beneficial and affordable.
With new technologies being introduced at such a rapid pace, new and innovative ways to improve sales presentations and interact with customers are sure to follow. How have you leveraged new technologies for your business? Let us know at [email protected].
Don’t forget! There are only two weeks left to submit your entries for WQP’s Top Water Quality Projects awards for 2012. Use the Top Projects nomination form to enter your residential, commercial or industrial water treatment projects online. The deadline for entries is Aug. 30.