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Owens Corning, the company that invented the glass fiber, also invented one of the world's most widely recognized corporate logo / tagline combinations. Its unmistakable red-and-white signature logo--the visual cornerstone of its corporate identity--...
The maintenance of a pool or spa can become tiresome for the average consumer. Owning this type of recreational luxury can create a chore most people despise. Sparkling clear pool water can be easy to obtain or it can be a nightmare, especially if there...
It is disheartening to think that it takes negative occurences to make the government take into account the water treatment industry's potential. However, it makes me feel honored to be a part of an industry that has the ability to offer safety to our...
Which microbes lurk in the clear, crisp water that flows from the tap? The potential answer to this question has spurred millions of Americans to purchase point-of-use and point-of-entry removal technologies as a preemptive strike. However, these units...
All of nature has its cycles of birth, maturity and death. Just as spring becomes summer and finally turns to winter, so we salespeople have a cycle of growth and death. Luckily, we can, through hard work and ambition, stay at our peak for many years....
As you have read in previous articles, ozone is a gas made from oxygen. One of the processes used to produce ozone is called corona discharge (CD). The CD method is a combination of high voltage electricity and air, dry air or oxygen in a given space....
Million Dollar Mailing$ for marketing and communications professionals? We have got to be kidding, right? Wrong! Do not think direct mail is beneath you and the crass discussion of doing mailings profitably is not something you have to worry about....