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Recently, I had a wonderful adventure—some of you may already have heard this. I rode a horse to the top of a mountain. Those of you who know me well know that this was a brave thing for me to do. Not that I am squeamish, but rather I tend to enjoy...

Just because sophisticated “high-tech” instruments are available, it does not mean they are always the best choice for your flow measurement needs. Simple flowmeters can offer many advantages over more costly and technical types.

In recent...

Market research is any planned effort that provides you with new facts and information to improve your marketing decisions. Research can be conducted for a variety of reasons, from determining whether you should make or carry a specific product line...

Conventional ultraviolet (UV) systems may face problems such as quartz fouling, false alarms, loss of dose in high or low water temperature situations, difficult lamp changes and messy quartz cleaning or breakage.

Conventional systems are like...

Everyone knows the unforgettable line from the hit film Jerry Maguire, “Show me the money.” When it comes to marketing products and services, what top marketers know is that baby boomer women are the people most likely to show them the money—that is,...

“You can’t keep playing by yesterday’s rules,” says Dr. Robert Kriegel, author of How to Succeed in Business Without Working So Damn Hard, at the Opening General Session at the Water Quality Association’s 30th Annual Convention and Exhibition held in...

Most salespeople never consider that our offer or presentation can be too good. Most of us rarely think that the customer does not believe us. Strange but true, we mostly assume they believe every word we say and sometimes we make little effort to...

Despite growing population and increasing electricity production, water use in the United States remains fairly stable, according to a new report released by the U.S. Geological Survey (USGS).

The USGS report shows that in 2000, Americans used...