Nestle Launches Hydration Movement
Survey finds that nearly two in five moms do not believe their kids are drinking enough water
A recent survey conducted by Nestle Pure Life Purified Water found that nearly two in five moms do not believe their kids are actually drinking enough water, and more than a third say they have difficulty getting their kids to do so.
Knowing that consumers are challenged to keep their families hydrated, Nestle Pure Life is kicking off its 2013 Nestle Pure Life Hydration Movement, an ongoing initiative that encourages families to drink more water. Over the course of this ongoing, four-year initiative, more than 70,000 people have joined the Hydration Movement. This year, the brand is also asking consumers, especially moms, to share their "wisdom" about keeping their families healthy and active.
By joining the Nestle Pure Life Hydration Movement, consumers will be asked to pledge to drink more water. They also will have the opportunity to get a coupon toward the purchase of Nestle Pure Life purified water, and enter a sweepstakes for a chance to win the grand prize of a trip for a family of four to either Universal Studios Hollywood or Universal Orlando Resort, or one of 100 first prizes, each consisting of a one-year supply of water. The platform also can be used as an online hub for moms to share their own health and wellness tips on the brand's Facebook page.