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october 2012 water quality products

The "going green" trend is everywhere these days, clinching the fact that it is here to stay. While there are many great green products and practices out there, "greenwashing" remains a concern. In an effort to jump on the sustainability bandwagon,...

Go to your local barbershop or salon, and the person cutting your hair is required to have a license, pointed out Dan Cote, co-owner and vice president of Aqua-Max of Maine, located in Lewiston, Maine. "But [in] water treatment, we deal with chemicals...

Clean water is essential for life. Nearly one billion people around the world lack access to safe water, and approximately 3.5 million deaths each year are linked to water-related diseases. The scarcity of clean water is most apparent in developing...

Water treatment has evolved greatly over the past several years, from simple filters and water softeners to more complex treatment including new and different media, reverse osmosis, ultrafiltration and nanofiltration. A major reason behind this move...

Located in the Logan Square neighborhood on Chicago’s north side, Haas Park is a testament to the city’s commitment to sustainability through appropriate use of rainwater harvesting.

Haas Park honors Joseph F. Haas (1857-1928), a widely...

The City of Los Angeles Stormwater Program partnered with S. Groner Associates (SGA) to launch a rainwater harvesting pilot program in 2010. The program’s purpose was to encourage residents in select cities to install rain barrels at their homes to...

Rather than sharing statistics, tactics, strategies and scripts that manipulate an outcome, let’s discuss what motivates consumers to buy and how that impacts closing sales.  

A Nation of Consumers

We are all...

Product development is a set of actions needed to create a new product for entry into the marketplace. In the design and development process, it is vital to think through the process and outline it in an organized fashion.

This planning step...

The Water Quality Assn.’s (WQA) new eco-labeling initiative seeks to cut through the clutter of environmental product claims to prevent consumer confusion and promote sustainability. Water Quality Products Assistant Editor Kristin Muckerheide...