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When the economy is tight, you have to make every dollar count. Have you ever considered that attending WQA Aquatech USA is a way to double or triple the value of your investment?

This year, the industry association is gathering all the key people, fresh ideas and new technology you need. WQA Aquatech USA 2010 helps you build so many of the elements of your business. You can develop and strengthen relationships, learn about equipment and devices and pick up business tips, all in one place.

This year, the conference and exhibition will be held March 9 to 12 at the Orange County Convention Center in Orlando, Fla.

At WQA Aquatech USA you will find industry-leading business services, suppliers and manufacturers, educational sessions on the tradeshow floor and opportunities to network with more than 5,000 industry professionals.

The show is your chance to see what’s new and cutting-edge in the industry, and it gives you the opportunity to learn from your competitors.

Speakers

To help your business planning, we have a series of speakers and sessions throughout to help you run a leaner, more targeted operation. You may remember the “Wizard of Ads,” Tim Miles, from previous years. We received such positive feedback on Tim that we have asked him to be our Opening General Session speaker. If you want a preview, visit Tim’s blog, a valuable resource for small businesses, at clarityupfront.com. Tips on exhibiting at home shows, direct marketing, social media marketing and other business-related issues will also be offered.

Networking

The 2010 show will introduce a revamped Industrial Water-Speed Networking session (formerly Industrial Speed Dating). This initiative will now offer two levels of participation with poster and no-poster attendance options. The networking forum provides companies the opportunity to display their capabilities and develop and deepen relationships.

This show is going to meet the needs of tomorrow’s market, especially the opportunities that await in a post-recession environment. You will also want to check out our New Product Showcase. There will be new technologies coming in the next few months, some of them almost revolutionary, which makes this a pivotal year to learn about upcoming challenges and opportunities.

Workshops

Finally, take part in seven workshops that are part of the full conference package. These sessions will allow you to work through various problems, from sizing calculations with fixture counts to business valuation. You will also be taking part in hands-on presentations, including pipe joining and valve teardown, and you will learn the latest research on water treatment technologies and contaminant detection. New this year will be industrial user-group sessions with some of the leading industrial water companies.

Visit www.wqa-aquatech.com for more details.

Peter Censky is executive director of the Water Quality Association. Censky can be reached at 630.505.0160 or by e-mail at peter.censky@wqa.org.

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