Peace Mountain Natural Beverages Corporation Launches Heart Smart Non-Carbonated Magnesium Mineral Water

November 10, 2000

Peace Mountain Natural Beverages Corp., has announced the official national launch of its high magnesium mineral water, Peace Mountain Mineral Water(TM), an all natural O.U. Orthodox Union Kosher certified H20. The high bio-availability of magnesium in water is now recognized as a first line adjunct for treatment of heart attacks and strokes. Magnesium also may help prevent migraines, stress and fatigue.

On the prevention side, this H20 may be the next prescription for cardio health, to "give your heart a healthy start," in that magnesium appears to better support triglyceride-lowering and high density lipoprotein (HDL) to low density lipoprotein (LDL) ratios as well as abate platelet aggregation. These findings are supported by many clinical and laboratory studies. According Peace Mountain’s John David Alden; "We are very enthusiastic about the introduction of a great tasting, non-carbonated water rich in magnesium. Peace Mountain Water is nature’s real thirst quencher!"

"Magnesium is the neglected heart protector," said Dr. Humberto Villarino, M.D., Medical Director at the Life Extension Institute. "Research has linked magnesium intake to decreased risk of heart attacks. Magnesium may also protect against stress by limiting the damage adrenalin surges can do. And magnesium aids heart health directly; it helps normalize erratic heartbeats (arrhythmias) in both well people and those who have had heart attacks. Studies show it helps prevent heart enlargement."

Peace Mountain’s Mineral Water is perhaps the Purest water in the world, and is the first bottled water company to offer a Heart Smart(TM), high magnesium, non-carbonated mineral water to aid in the reversal of stress. Medical doctors agree the beat therapy in the world to treat the risk factors for coronary heart disease is making life style changes. These include quitting smoking, exercising regularly, making simple changes in your dietary habits, and drinking a bottled mineral water high in magnesium. These findings have been documented by Dr. Burton M. Altura, M.D. in the journal "Magnesium" along with conclusive studies relating to magnesium and migraines, and by R.M. McLean in the "American Journal of Medicine." Their findings have been reported in the "New York Times" and "The Wall Street Journal."

SOURCE: Peace Mountain Natural Beverages Corp.

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