The Water Quality Assn. (WQA) announced its new...
New marketing initiative aims to solidify company’s commitment to providing water solutions
Pentair unveiled a new branding initiative in which current brands will become product lines under the Pentair umbrella. According to the company, focusing on a united, universal brand will enable it to increase marketing and promotional support for customers, as well as solidify its commitment to providing on-time delivery of high-quality, competitively priced product solutions.
With a rich 150-year history, Pentair has grown into an $8 billion company with more than 30,000 employees in 30 countries at more than 100 manufacturing facilities. The company continues to expand by providing its customers with solutions for applications large and small, from the Minnesota Twins’ Target Field and the parishes of New Orleans to the Berlin airport in Germany.
Pentair will continue to partner with customers to promote further growth by delivering innovative “water solutions” for homes, commercial properties, infrastructure and agriculture applications. In the process, the Pentair community will help the world meet an increasingly critical need to provide an abundant supply of water and manage wastewater efficiently and effectively.
“We plan to further invest in the Pentair brand, making it the primary brand showcased across all of our Global Business Units and channels,” said Gary Witt, president of Pentair Flow Technologies. “This focus on the Pentair brand will ultimately help our business partners to be even more competitive, by offering a brand that is internationally recognized in the marketplace.”
Under the new branding initiative, familiar product lines such as Sta-Rite, Myers, Pentek, Hydromatic, Berkeley, Aermotor, Hypro, Aurora, Fairbanks Nijhuis and an array of others will remain at the forefront of the Pentair product offering. The only difference is that they will now also feature the Pentair brand. In addition, Pentair’s business touch points, ranging from how customers purchase to the employees with whom they interact, will remain the same. The company’s goal is to further enable the success of its customers and business partners by raising awareness for the Pentair brand and creating additional demand in the marketplace.