P&G Partners with Save the Children and Others to Provide 800,000 Refugees With Clean Drinking Water

August 22, 2011

Drought and famine victims in Horn of Africa to receive clean water through P&G's PUR technology

Procter & Gamble (P&G) and humanitarian organizations such as Save the Children will join to provide more than 140 million liters of clean drinking water to drought victims in East Africa. Since June, the region has suffered widespread famine, and 12 million people are in need of immediate relief. Aid organizations are working on the ground to provide food and shelter, but without clean water, refugees fall victim to dehydration, infection and disease.

"The drought and famine in East Africa deserve our attention and resources," said Greg Allgood, director of the P&G Children's Safe Drinking Water Program. "P&G and our partners will help hundreds of thousands of at-risk children and their families by providing clean water to break the cycle of starvation, dehydration and disease."

The organizations will provide PUR packets to more than 800,000 refugees. These packets utilize a powder technology developed by P&G that removes contaminants from water while killing viruses and bacteria. Each packet has the ability to purify 10 liters of contaminated water, creating enough clean water for one family for an entire day.

Save the Children will distribute the packets in the areas of greatest need by using its operational abilities and in-country relationships.

"I am seeing firsthand the urgent need of children to access clean, safe drinking water in the camps. Young children, already weakened by malnutrition, are especially vulnerable to getting waterborne diseases from drinking dirty water, and these diseases can quickly become life-threatening," said Save the Children CEO and President-Elect Carolyn Miles from the Dadaab camp in Kenya.

Initial efforts will focus on refugee camps in Ethiopia and Kenya, where PUR distribution programs and supply chains are already in place.

Source:

MarketWatch

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