During Water Week 2017, the Water Quality Assn. (WQA)...
Report says smart strategies and products can tap growth rates in emerging economies
Product differentiation and innovation are key in targeting the $14 billion market for point-of-use (POU) and point-of-entry (POE) water treatment products in developing nations, some of which will grow at an annual rate of nearly 20%, according to Lux Research.
Overall, the market is growing at a modest 2.2% annually as countries such as China and South Korea reach maturity. But poorer countries such as Bangladesh and Myanmar offer remarkably high annual growth rates of up to 19%.
“Small-scale POU and POE systems represent a massive market, but one that requires long-term strategy and differentiation to break through,” said Brent Giles, Lux Research senior analyst and the lead author of the report titled, “Finding Growth and Differentiation in Small-Scale Water Treatment Markets.”
Lux Research analysts evaluated the major markets, estimating each country’s market size and growth through 2030. They also analyzed 28 start-ups in the space on the Lux Innovation Grid based on their technical value and business execution. Among their findings:
The report, titled “Finding Growth and Differentiation in Small-Scale Water Treatment Markets,” is part of the Lux Research Water Intelligence service.