Report says smart strategies and products can tap growth rates in emerging economies
Product differentiation and innovation are key in targeting the $14 billion market for point-of-use (POU) and point-of-entry (POE) water treatment products in developing nations, some of which will grow at an annual rate of nearly 20%, according to Lux Research.
Overall, the market is growing at a modest 2.2% annually as countries such as China and South Korea reach maturity. But poorer countries such as Bangladesh and Myanmar offer remarkably high annual growth rates of up to 19%.
“Small-scale POU and POE systems represent a massive market, but one that requires long-term strategy and differentiation to break through,” said Brent Giles, Lux Research senior analyst and the lead author of the report titled, “Finding Growth and Differentiation in Small-Scale Water Treatment Markets.”
Lux Research analysts evaluated the major markets, estimating each country’s market size and growth through 2030. They also analyzed 28 start-ups in the space on the Lux Innovation Grid based on their technical value and business execution. Among their findings:
The report, titled “Finding Growth and Differentiation in Small-Scale Water Treatment Markets,” is part of the Lux Research Water Intelligence service.