Groups will raise funds and bring awareness to schoolchildren in North America
Procter & Gamble (P&G), Africare, H2O for Life and the Water & Sanitation Rotarian Action Group (Wasrag) announced a new partnership to address the need for safe water, effective sanitation and hygiene education in schools in developing countries. In addition, the partnership will connect schoolchildren in the developing world to U.S. and Canadian schoolchildren. The collaboration will initially bring 19 million liters of clean water and sanitation services to 30 schools in Malawi and Tanzania.
UNICEF estimates that more than half of the schools in developing countries do not have safe water and lack proper sanitation and hygiene education programs. This partnership aims to raise awareness of the global water crisis and funds for the program through H2O for Life's efforts in schools throughout the U.S. and Canada. Wasrag will raise funds and awareness through nearly 34,000 Rotary Clubs. Africare will implement the program in schools without clean water, hygiene and adequate sanitation, initially in Malawi and Tanzania, and also provide clean water to the communities surrounding the schools. Through the P&G Children's Safe Drinking Water (CSDW) Program, P&G will provide PUR Purifier of Water packets, a simple water purification product shown to be effective in reducing diarrheal illness, which often results in school absenteeism in the developing world. P&G will also raise awareness and funds through P&G BrandSAVER, a coupon booklet in local newspapers on June 5, that will donate one day of clean water for every coupon that is redeemed (P&G will donate $0.02 to the CSDW Fund for every coupon).
"Educating children about the importance of safe water, effective sanitation and hygiene practices in both the developing and developed world is an investment in our collective future, a way to help make the world more connected, and helps each of us fulfill our purpose to improve lives," said Greg Allgood, director of the P&G CSDW Program. "Innovative partnerships like this one with P&G, H2O for Life, Africare and Wasrag help make each of us more effective than we are alone. Given the fact that more children die from illness and disease related to unsafe drinking water than HIV/AIDS and malaria combined, the world needs our best efforts."