Company raised funds for initiative through charity: water
eCampus.com, a leading online textbook retailer, has been fundraising towards several clean water projects in Northern Ethiopia through the non-profit organization charity: water. It are pleased to announce that it has generated the funds to provide an entire village with a clean, safe water supply. The community of Maikremto, with a population of more than 300 people, will have a clean water source and several local villagers trained to manage it when the project is complete in March 2012.
According to charity: water, almost one billion people on the planet do not have access to clean, safe drinking water, causing 80% of diseases worldwide.
eCampus.com considered funding the clean water initiative in 2010 and has implemented several marketing campaigns aimed at generating awareness of the fundraiser. The “eCampus Entourage,” the company’s student brand ambassador program, has been a large source of financing for the website’s contributions over the last year and it will continue to pull from the program to aid the organization. Furthermore, eCampus.com has made a commitment to fund an additional three water projects over the course of the coming year, with the potential total impact of providing access to clean, safe drinking water for more than 1,000 people in need.
“Our overall objective has always been to provide our customers with a strong value,” said Matthew Montgomery, CEO of eCampus.com. “The ability to enhance that value by funding this initiative is something that we are proud to be a part of.”