Getting the Most from Trade Shows
Across the country the cost of trade show services, including shipping damage, setup, tear-down, and show support have risen dramatically. It's a major concern to every manager.
But you can keep costs in line and even reduce service costs by applying a little planning and attention to:
- Pre-show preparation of the exhibit
- Shipping procedures
- Information follow-through
- Rerouting evaluation
- Rerouting procedures
The summary below should help you curtail your trade show costs.
Pre-Show Preparation of the Exhibit
- Is the exhibit "right" for the show?
- Does it tell the right story?
- Are any alterations necessary?
- Has it been inspected?
- Is it in good condition?
- If not, have repairs been made?
- Has the quickest and least expensive method of shipping been elected?
- Has the exhibit been shipped early enough?
- Has it been shipped via the proper carrier?
- Has a bill of lading been provided to those who will set up the exhibit?
- Have the trailer number and tracing information been provided?
- Has the case containing set-up drawings and hardware been clearly identified?
- Have those in charge of the exhibit setup received copies of the order forms for various services?
- Floor covering?
- Special orders?
- Should you ship the exhibit back to the point of origin?
- Should you store it temporarily in the city where the show is being held?
- Should you ship to the city where it will be exhibited next?
- Have clear instructions been given for rerouting?