This is the fourth year that the company has sponsored the initiative
Culligan Intl. has declared May Drinking Water Month. This is the fourth year Culligan has sponsored the month-long initiative, which complements other government- and association-sponsored events like the American Water Works Assn.'s Drinking Water Week, May 6 to 12.
"Drinking water helps us maintain energy, improve concentration, moderate body temperature and even ward off the common cold," said Curt Hilliard, Culligan's senior vice president of marketing. "Raising awareness about the importance and role water plays in our lives is what Drinking Water Month is about."
Many health organizations, including the Mayo Clinic, suggest drinking a minimum of eight 8-oz glasses of water a day to stay hydrated. However, a recent study, "A Clear Perspective of Americans and Their Drinking Water," by Probe Research Inc., found that on average, Americans are only drinking 5.5 glasses of water each day. Additionally, 72% of respondents said they should drink more water.
Probe Research also found that survey respondents drink the most water at home. About 39% said they drink water straight from the tap, while 38% say they drink filtered or treated water. While the water supply in the U.S. and North America is one of the safest in the world, naturally occurring contaminants in well water or additives in municipally treated water can make drinking plain tap water unappealing or even unpleasant.
"Many people don't realize that filtered water reduces all types of contaminants, including those which occur naturally. Filtered water's taste and appearance, and thereby the flavor of food and drinks prepared with that water, are enhanced," Hilliard said. "For over 75 years, Culligan's filtered water solutions have been helping people make their local water the best it can be."
As part of the May Drinking Water Month initiative, participating Culligan dealers nationwide are offering a free in-home water analysis, which can identify water characteristics, problems and common contaminants.