Jaguar Land Rover's 50th project in five years, LifeStraw, will help provide safe drinking water in Kenya
Jaguar Land Rover (JLR) has confirmed support of its 50th global carbon dioxide offset project in five years, the LifeStraw project, which is providing safe drinking water in Kenya.
Over the last five years, working with ClimateCare, Jaguar Land Rover has invested in 50 carbon reduction projects in 17 different countries. Some of the first projects it supported distributed more than 180,000 new, fuel-efficient stoves in Uganda, Ghana and Cambodia, reducing emissions and improving indoor air quality.
According to the World Health Organization, 1.2 billion people live in areas where water is scarce, and they are forced to rely on unsafe sources of drinking water. The LifeStraw project will provide thousands of people in Kenya with access to safer drinking water through a simple purification unit.
As part of its sustainable business approach, Jaguar Land Rover has made a commitment to offset 10 million tons of carbon dioxide by 2014. To date, the company has offset 5.2 million tons of carbon dioxide through initiatives such as the LifeStraw program.
"We take our responsibilities for meeting our environmental innovation targets very seriously; including reducing tailpipe emissions and improving the life cycle impact of our business. We are working positively toward a lower carbon future," said Mike Wright, Jaguar Land Rover executive director.
The Jaguar Land Rover carbon dioxide offsetting portfolio of development projects focuses on renewable energy as well as innovative, low-carbon technologies and energy efficiency.
Wind power projects currently constitute 30% of JLR's project portfolio and are responsible for creating 1.3 million tons of emissions reductions. The company's support of these projects is helping to provide a vital alternative to fossil fuels, while boosting investor confidence in renewable energy.
Projects have been supported in four continents, from those generating renewable energy through technologies including waste products, biomass, wind energy and hydro power to those encouraging low carbon development and energy efficiency. In all, JLR support has directly reduced emissions by more than 5 million tons.