Brita and Sundance Film Festival encourage entertainment business to pass on bottled water
In the last five years, the Brita FilterForGood program has helped stars like Dave Matthews Band and Jason Mraz cut bottled water waste when they are on the road. Now, Brita is extending that rock star treatment to up-and-coming bands, too.
Brita is teaming with Nate Ruess on behalf of Grammy-nominated band fun. and nonprofit REVERB to unveil the FilterForGood Bottle Free Bands program at the 2013 Sundance Film Festival.
Through the program, Brita and REVERB will invite 30 artists to commit to reducing their waste on tour. These bands will receive a package of branded bottles to help them to reduce their bottled water use, REVERB green riders to encourage environmentally friendly hospitality and 200 branded, reusable Brita Nalgene water bottles the band can sell to not only make some money on the road, but also to encourage their fans to reduce use of bottled water.
Then, of the 30 participants, one band will be selected by music fans to receive the kind of package the big names have gotten — including consultation on creating a comprehensive green tour from Brita and REVERB. Worth an estimated $30,000, the prize also will include 2,000 branded reusable Brita Nalgene water bottles to sell as a merchandise item to help fans reduce their bottled water waste.
"Just a few years ago, fun. was a perfect example of a band who wanted to learn more about how to help the environment and make changes on tour but didn't have the resources to do it," Ruess said. "Working with Brita and REVERB educated us about actions we could take to lessen our carbon footprint at every tour stop and encourage our fans to do the same. Now that we have the knowledge, we'd like to try and help other bands take the same steps."
As part of its commitment to helping the live music industry, the FilterForGood Bottle Free Bands Contest also will partner with REVERB and fun. to make the band's upcoming 2013 North American tour bottled water free. The partnership continues the relationship started between fun., Brita and REVERB on the 2011 Campus Consciousness Tour. As part of the partnership, Brita will make free filtered water from Brita Hydration Stations available to all fun. concert attendees.
Now through Feb. 15, 2013, musicians can visit www.britabottlefreebands.com  and share why they want to make their tours more eco-friendly and how they would motivate their fans to join their efforts. All bands that join the roster will receive custom Brita Nalgene bottles and a tour sustainability kit created by REVERB.