Charles Fishman will address how changing attitude about water will affect business
In a session addressing how people’s changing attitudes about water will affect business, New York Times bestselling author Charles Fishman will be the keynote speaker at WQA Aquatech USA 2014. The event, the Water Quality Assn.'s annual convention and tradeshow, will be held at the Orange County Convention Center in Orlando, Fla., March 18 to 21. Fishman, an award-winning journalist specializing in business innovation and social responsibility, is the author of The Big Thirst: The Secret Life and Turbulent Future of Water.
In his presentation, Fishman will discuss what is at stake, what participants need to know, where innovation is happening and how companies can benefit. In researching for his book, Fishman visited companies and communities around the world that are trying to understand their own water use.
“We have been living through a 100-year-long golden age of water,” Fishman said. “But that golden age of water — where water is unlimited, safe and free — is over. We are at the dawn of a new age of high-stakes water, an era in which supplies and systems are under pressure from growing populations, surging economic growth and dramatic swings in weather.”