Thompson Pump & Manufacturing Co., Inc., of Port Orange, Fla., introduced the Blue Crew at the American Rental Association (ARA) trade show Feb. 7 and 8, in Orlando, Fla. The Blue Crew campaign launches with a new website, special event appearances and signature promotional items.
The website allows visitors to access the Blue Crew calendar of events, download unique Blue Crew screensavers and order their free 2006 Blue Crew calendar.
The Blue Crew will represent Thompson Pump with appearances at several national trade shows and local branch events throughout the year as well as attending their annual “Pumpology” training school.
“The Blue Crew is more than just a creative campaign; it signifies each of us employed by Thompson Pump,” said Bill Thompson, president. “Our employees work hard every day to ensure the best products and service in the industry and get the job done. I think this campaign represents us well.”