Sept. 24 letter informs dealers of program discontinuation
GE Money announced in a Sept. 24 letter to water treatment dealers that the company is exiting its water treatment consumer financing program, according to a copy of a company letter obtained by WaterTech Online.
Bruce L. Christensen, general manager of GE Money’s Home Improvement division, wrote in the letter to dealers: “In light of current credit conditions, GE Money has made the difficult decision to discontinue its water treatment consumer financing industry program.”
According to the letter, new credit applications for the financing of water treatment products will be accepted through Oct. 10, funding of the same will continue through Nov. 28, and the change does not affect the products and services GE Money continues to offer in other home improvement and related markets, like spa or HVAC, WaterTech Online reported.
“Nor does this change affect GE Capital Solutions – Commercial Distribution Finance (CDF). CDF continues to be a leading provider of specialized business finance solutions to water treatment manufacturers, distributors and dealers,” Christensen wrote.