RainSoft to Place Focus on Dealers at WQA Aquatech USA
RainSoft will focus efforts on its dealership program and meeting with prospective new dealers
For the second consecutive year, RainSoft (booth #227) will focus efforts on its dealership program and meeting with prospective new dealers at WQA Aquatech USA 2014, scheduled for March 18 to 20 at the Orange County Convention Center in Orlando, Fla.
“We experienced a tremendous response at last year’s show and we’re hopeful we can catch lightning in a bottle again this year,” said Andrew Palframan, vice president and general manager of RainSoft. “The water treatment business is experiencing a bit of a renaissance. Last year, we met with many people who had experience in other industries and provided them with information on the advantages of being a RainSoft dealer in this marketplace.”
RainSoft’s in-store lead generation program with the Home Depot continues to grow as it begins its ninth year. A new credit financing program with a private-label credit card was implemented in late 2012 and is having success, and so is the experience with the latest technology. An iPad app has received consistent upgrades and is improving the experience for homeowners. Quicker, more adaptable presentations are winning favor and having an impact on the bottom line, and RainSoft’s training program, including the weeklong RainSoft University, continues to support both new and established dealerships while separating the company from other water treatment manufacturers.