Report Shows Pollution and Health Concerns Drive Chinese Bottled Water Market
New report describes factors influencing the growing industry
Netscribes (India) Pvt. Ltd. announced the launch of its report, “Bottled Water in China 2011.” According to the report, bottled water is one of the fastest growing and competitive industries in China.
The report begins with an overview of the bottled water market in China, covering the market size and growth. It also gives a brief introduction to the various bottled water segments widely used in the market. It further shows overall import and export of mineral and aerated water, as well as the segmented share for major countries.
An analysis of the drivers influencing the industry growth includes China’s rampant water pollution, increasing health awareness, poor tap water quality, huge population, increasing disposable income, panic-water buying triggered by chemical spills and impact of natural calamities. The key challenges identified are increasing use of water purifiers and brand awareness and product differentiation.
The key trends in the market have also been identified, including foreign players entering the market through acquisitions, launch of flavored water, new packaging due to consumer concerns, domestic firms targeting China’s premium bottled water market and innovative market channels to promote premium brands.
The competition section includes brief profiles of the major domestic and foreign players in the market. It also contains a snapshot of their corporations, brands and business highlights, providing an insight into the existing competitive scenario.