R.O. UltraTec Announces Re-Branding Initiative
Water treatment manufacturer will become AXEON Water Technologies
R.O. UltraTec USA Inc., a provider of reverse osmosis solutions, announced a new branding initiative. The new company name, AXEON Water Technologies, will be launched January 3.
“Our new brand and company name, AXEON Water Technologies, better positions our expanding product line and service offerings, which are necessary for our customers to succeed in today’s water treatment industry,” said CEO Augustin R. Pavel. “We are capitalizing on our 22 years of engineering and manufacturing water treatment solutions, while developing strong relationships in what is an increasingly competitive market.”
The company’s customers include global, regional and local water treatment manufacturers and distributors.
“Over the last 22 years R.O. UltraTec has transitioned from a small business, manufacturing reverse osmosis membranes, to an international water treatment solutions provider with increasing global reach,” said Pave. “We are as proud of our history as we are eager to continue our successful expansion and technical innovations under the new AXEON Water Technologies brand. And we are grateful to our employees, our customers and our business partners around the globe for our mutual success.”
The AXEON Water Technologies brand launch coincides with a newly structured and enhanced customer service program. The program is designed to support the development and expansion of product offerings for existing customers and to facilitate their entry into new markets.