September 2004

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Ozone is employed as the final treatment step in virtually every bottled water plant in North America and most non-mineral labeled bottled waters produced worldwide. The primary purpose for ozone treatment is oxidation and disinfection to assure an...

Every business has training needs, but whether or not they meet those needs is a different issue. Nowadays, businesses need to rethink the way they conduct training. In addition to providing correspondence-based learning, face-to-face education and...

A lot has been said about the benefits of educating the consumer. It is the industry’s responsibility to educate the public—including the government—about the nation’s water status, from infrastructure needs and water shortages, to water treatment...

Bottled water is comprehensively regulated as a packaged food product. Stringent federal, state and industry requirements are instrumental in maintaining bottled water’s consistent safety, quality and good taste. The industry’s...

Bottled water is the fastest growing segment in the beverage industry. As such, the bottled water business offers excellent opportunities for water treatment professionals to provide their customers with a new service that is increasing in demand. The...

I am always amazed at the shortcuts many of us take in our demon-stration. “I used to do that but I stopped.” “We sell mostly replacements, so we don’t need to demo.” “We sell only to people with troubled water. So, believe me, they know they have a...

Drinking water contaminants play an important role in the water industry. A successful business must look to the future and prepare for the inevitable. National Testing Laboratories, Ltd. (NTL) is continuously identifying and tracking high profile...

After opening its doors seven and a half years ago, The Home Environment Center, a family-owned store that offers air and water purification solutions for allergy relief and healthy living products for home and office environments, is constantly in...

Marketing pros often explain the difference between advertising and publicity as “Advertising is what you pay for, and publicity is what you pray for.”

Publicity is the attention radio and television stations, newspapers, newsletters and...