In the past decade, bottled water has experienced a steady growth. A recent report released by the Beverage Marketing Corporation reveals that consumers increasingly choose bottled water over other beverages.
In 2004, bottled water volume grew by 8.6% from the previous year, and bottled water per capita consumption level reached 23.8 gal in 2004, compared to 22.1 gal in 2003, according to the report.
The U.S. market offers an abundance of beverage choices, yet a growing number of consumers choose bottled water for various reasons such as taste, smell and even packaging. As people continue to become more health conscious, bottled water, which lacks caffeine, calories, pollutants and chlorine taste, is far from reaching its market saturation point. On the contrary, bottled water has become the fastest growing segment of the beverage market with consumption growing by approximately 10% each year.
To keep abreast of the consumers’ growing demands, the bottled water industry is constantly in search of new technologies and processes to improve all aspects of bottled water quality.
In a direct response to the industry’s needs, Water Quality Products is pleased to bring Bottled Water Market—A Guide to Current Treatment, Regulations and Equipment, a supplement specifically designed for bottled water industry professionals.
Within the pages of Bottled Water Market you will find selected articles featuring valuable information on bottled water-related technologies, key industry trends and challenges. In addition, the supplement offers an update on current regulatory and certification issues encompassing the bottled water market, and focuses on different water treatment options.
The goal of this comprehensive guide is to provide you—the bottled water professional—with a variety of content in an effort to help expand your business and ensure your success in today’s competitive market.