Simple, Neat and Fast Solutions
p class=MsoNormal>I recently had some car problems, and after dealing with
insurance people, repair shops, etc., I have come to the conclusion that all I
want is someone to fix these problems--nice, neat and wrapped in a bow for
Fast, easy and efficient is all we ask for. Is that too
much? Can't a customer call you and say "I want XYZ product,"
and then you deliver it, install it and be on your way? Sounds simple? It is,
but it may not be the best solution. That is where dealers come in. You need to
be the customer's best judgement. It is up to you to understand various
treatments and alternatives in order to tell your customer with confidence that
"this is definitely what you need."
Nothing like a bad decision to go on haunting you for the
rest of your business days. But, making the right decisions is not always easy.
It's a vicious cycle of knowing one thing is right but allowing other
options to confuse our judgement. It happens to the best of us. Water treatment
is no different. There are several treatment options for every customers'
water problems. However, it lies on your shoulders to provide them with the
best solution. Certainly, knowing which technologies are available, which are
the most cost-effective and the most efficient ways to use them are key to any
In the era of faster, bigger, better technology, our
customers expect nothing but simplicity, quality product and their problems
being solved faster than is even possible--all nice, neat and wrapped in a
bow. (Surely I am not the only one seeking this utopia?) The right decision
will bring you kudos, the wrong will bring you trouble.
This issue points out various technologies such as chlorine,
pumps and nanofiltration systems and all of the options surrounding them. Take
all factors into consideration when making your final choices for the customer.
For instance, when treating iron problems, know that softeners are available,
but also consider filters, rust-cleaning additives and chlorine options, any of
which may prove a better fit for the customer's needs. (See page 10.)
Remember that you are the expert. You are the one that can
hold all of the answers for the customer. If you can analyze the
customer's water needs, apply your knowledge and expertise by selecting
and installing the most appropriate and affordable system, you will create a
loyal customer, because you were the one that solved his problem and he
didn't have to do anything but give you the OK.
I hope that the information in this issue regarding how to
make well-informed decisions will provide you with the tools you need to make
smart choices for your customers and keep your business thriving.
Wendi Hope King