#SIWWPledge uses social media to rally the global community towards the water cause
Harnessing the power and influence of social media, Singapore International Water Week (SIWW) 2014 will see the debut of an innovative corporate social responsibility campaign to rally the global community towards the water cause. The first of its kind in the global water space, this campaign was introduced as part of SIWW's goal to rally the global community towards finding innovative and sustainable technological and financial solutions to meet safe water and sanitation needs globally.
With water crises being identified by the World Economic Forum as one of the top three global risks of highest concern in 2014, the need for action is greater than ever.
Delegates and visitors to SIWW will be invited to make a pledge for water sustainability by writing their messages/pledges for water on a black board, have their photos taken and then uploaded onto www.campaign.com/siwwpledge.
Members of the public can also be part of this global initiative to deliver clean water to people in need by taking the #SIWWPledge on the same website.
Sponsors will match every pledge with a $1 contribution towards Water.org. To date, SIWW and its Founding Sponsors — Black & Veatch, CDM Smith, Keppel Corporation, PWN Technologies, Sembcorp Industries Ltd, Suez Environnement and Veolia Water Technologies and Solutions (SEA) Pte Ltd — have stepped forward to support #SIWWPledge.
Co-founded by Gary White and Matt Damon, Water.org is a non-profit organization that has transformed hundreds of communities in Africa, South Asia and Central America by providing access to safe water and sanitation. Matt Damon was awarded the World Economic Forum Crystal Award earlier this year for the organization’s efforts to solve the global water crisis.
Companies and organizations that wish to support this cause can do so by contacting the organizers at email: [email protected]
The #SIWWPledge campaign will run from June 1 to 30, 2014.