Today the week begins. Just like many of you, we are in Orlando, Fla., at the Water Quality Assn. Convention & Exposition this week, and our...
Market research helps to monitor beverage market trends
Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking. Americans are gulping an average of 44 gal of soda per a year, representing a 17% drop from peak soda consumption averages in 1998. Over the same period, the average amount of water people drink has increased 38% to about 58 gal a year. Paralleling this trend, bottled water consumption has nearly doubled to 21 gal a year.
While consumer beverage consumption behavior in the U.S. continues to shift mainly due to health concerns, soft drink makers and soda companies could be impacted negatively. Many soda producers also manufacture and distribute bottled water, so it is a question of which companies will recognize new consumption trends and adapt faster than competitors.
According to a new report, "The Future of the U.S. Non-Alcoholic Drinks Packaging to 2017" by Canadean, as consumers' product demands evolve, the dynamics between different packaging types also evolve, favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. Water is already being packaged in new soft drink-like packaging to drive customers to buy more.
Packaging companies require a detailed understanding of packaging consumption by individual product categories in order to align their sales and marketing efforts with the latest trends. This report clarifies in detail, by product category, where the growth opportunities are in packaging materials and types to enable effective market planning.
For a regionally focused look at the packaged water market outside of the U.S., Canadean's "Packaged Water Market in Middle East and North Africa to 2017: Market Guide" provides in-depth detail on the trends and drivers of the packaged water market in Middle East and North Africa. The quantitative data in the report (historic and forecast consumption values) analyzes the dynamics in the Middle East and North African countries, providing marketers with the essential information to understand their own and their competitors' positions in this market and the information to accurately identify where to compete in the future.
Leading companies like Coca-Cola are focusing on their higher-priced Smartwater and flavored vitamin waters to maximize profitability on its bottled water portfolio. Sports drinks also fetch higher prices in this category. The report, "Sports Drinks Market in Latin America to 2017: Market Guide" provides in-depth detail on the trends and drivers of the sports drinks market in Latin America. The quantitative data in the report (historic and forecast consumption values) analyzes the dynamics in Latin American countries, providing marketers with the essential information to understand their own and their competitors' position in this market and the information to accurately identify where to compete in the future.
Learn more and request free sample pages from the full report here.