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Coalition of consumer brands and educators call for greater access to safe drinking water
Summit on the Summit, a cross-platform global initiative designed to drive awareness and change to the clean water crisis worldwide, announced the roster of corporate and nongovernmental organization (NGO) partners supporting the January 2013 ascent of Mount Kilimanjaro. Founded by Grammy-nominated musician and philanthropist Kenna, Summit on the Summit is a grueling seven-day, 50-mile climb up Africa's tallest peak that aims to engage and activate a community of clean water supporters.
In a show of support for global clean water efforts, corporate partners HP, Intel, Procter & Gamble, KLM Royal Dutch Airlines and Eddie Bauer will join together to provide everything from content to travel to technology for the climb. Water.org will serve as Summit’s primary educational partner. Water.org has served as a subject matter expert to Summit, informing advocacy efforts, and will serve as the primary beneficiary for online giving through the Summit website. Global studio @radical.media, producer of the MTV documentary that documented the first Summit climb, is producing this year's initiative on behalf of Summit on the Summit.
The full climbing team, a diverse group of cultural influencers, seasoned mountaineers, educators and clean water advocates, will be announced when the team begins its journey Jan. 2, 2013.
The staggering statistics surrounding the prevalence and impact of waterborne illness and disease created a sense of urgency among major consumer brands and NGOs — a shared commitment and vision that compelled them to lend their support to the initiative.
Kenna is overwhelmed by the generosity and support the movement has benefited from to date. "My friends are remarkable people to do a crazy thing like climb Kilimanjaro, but they know that it's crazy that there are a billion people who still lack access to safe drinking water," Kenna said. "It's been over 60 years since my father suffered with waterborne disease in my home country of Ethiopia. He survived, but many did not, and many do not today. Summit on the Summit is bringing this issue to the forefront and broadcasting that message from one of the largest peaks in the world."
The initiative's primary goal of raising more awareness around the scarcity of clean water throughout the world to help the more than 780 million people without access to safe drinking water will reinforce the efforts of organizations like Water.org that are on the front lines working to find solutions to the crisis.
Summit on the Summit will utilize groundbreaking technology and social media during the ascent, with the climbers wirelessly enabled and equipped to share the experience in real time through Twitter, Facebook, Instagram and YouTube. HP and Intel will serve as the official technology partners for the second time, providing technology crucial to keeping the climbers safe and maximizing the impact of their experience to followers back at home.