Analysis finds that educating end users on products’ benefits lowers resistance to new technology
Deteriorating water quality and technological innovations have given a huge boost to the water treatment equipment market in both residential and commercial segments in the Asia-Pacific region. People's desire for clean water and rising environmental consciousness in the wake of greater urbanization, pollution and occurrence of natural disasters have all ensured higher uptake of water treatment equipment.
New analysis from Frost & Sullivan, "Analysis of Residential and Commercial Water Treatment Equipment Market in Asia-Pacific," finds that the market earned revenues of $3.15 billion in 2012 and estimates this to reach $5 billion in 2018. End users have shown a marked preference for point-of-use (POU) water treatment equipment.
Technological advancements have enabled companies to develop cost- and energy-efficient water treatment devices. However, these novel technologies are better accepted in developed countries than developing ones.
The Asia-Pacific region is a conservative market and tends to be resistant to new technologies. Additionally, water treatment equipment requires long-term, regular maintenance, which involves considerable effort and costs. This tends to discourage some potential end users from making a long-term commitment to implementing these devices.
"In such a scenario, it is critical for market participants to make a concerted effort to educate end users on the various benefits of water treatment equipment," said Frost & Sullivan Energy & Environmental Research Analyst Janice Wung. "Users are likely to be receptive to such information due to the escalating environmental awareness."
Participants also will have to offer competitive prices and after-sales services to stay relevant in markets where municipal water supply and quality are gradually improving. They also should look to leverage technology to add more attractive and user-friendly features to their water treatment equipment.
"Overall, strong branding and customer services are likely be the key to success," Wung said. "Technological advancement, a focus on user-friendly features, and low maintenance will also give participants an edge in the market."
"Analysis of Residential and Commercial Water Treatment Equipment Market in Asia-Pacific" is part of the Environmental Growth Partnership Service program. Frost & Sullivan's related research services include: Market for Membrane Technologies Used in Water and Wastewater Treatment in Japan and South Korea, Australia and New Zealand; and Southeast Asia's Water and Wastewater Disinfection Equipment Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.