Articles
October 30, 2012
Rather than sharing statistics, tactics, strategies and scripts that manipulate an outcome, let’s discuss what motivates consumers to buy and how...
October 09, 2012
Go to your local barbershop or salon, and the person cutting your hair is required to have a license, pointed out Dan Cote, co-owner and vice...
September 28, 2012
Stepping to the helm of a business is always an exciting challenge – but doing it on the eve of the biggest recession the U.S. has experienced in...
September 11, 2012
Recently, I was in Sioux Falls, S.D., giving a seminar to a large crowd of business owners. As always, I invited them to e-mail me some questions in...
September 10, 2012
Sixty-year-old William “Bill” Siegmund has been on a quest for water quality knowledge since college. He studied abroad in South Africa and trekked...
September 10, 2012
These days, everywhere you look there is another person carrying a water bottle. It would seem that Americans are crazy for bottled water — according...
August 30, 2012
With a thorough knowledge and background in engineering, Mike Schmitt, owner and general manager of Aqua Serve in Bloomfield, Colo., said he is not...
August 16, 2012
Click here to view the digital edition of WQP's 2012-2013 Buyer's Guide.
August 01, 2012
It started with an ice cube. A RainSoft dealer sales representative explained to New Jersey beach restaurateur and bar owner Curt Wunder that as...
June 28, 2012
Scale not only clogs pipes and destroys valves, it also consumes energy. According to the U.S. Energy Information Administration’s Annual Energy...
June 28, 2012
What do you want to improve this year? How are you going to do it? Do you have a plan?
For several years, I have traveled across the U.S., Canada and...
June 28, 2012
Understanding the proper applications for various types of connectors is critical when designing a system or installing equipment. Installations can...
June 28, 2012
Whether you are a sales, installation or service professional, water testing is vital to completing your job. Providing consultation, offering...
June 28, 2012
Mark and Terri Kinder, owners of Affordable Water in Jacksonville, Fla., run their business according to a simple rule: “Treat your customers the way...
June 18, 2012
The Water Quality Assn.’s (WQA) Professional Certification program helps identify professionals who have demonstrated a certain expertise level....
June 18, 2012
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on...
June 18, 2012
Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies...
June 18, 2012
Does your dealership offer financing? I hope not. That may be a shocking statement coming from the sales manager of a finance company, but allow me...
June 06, 2012
Sixty-year-old William “Bill” Siegmund has been on a quest for knowledge about water quality since college. He studied abroad in South Africa and...
May 30, 2012
Founded in 1938, Culligan of Wheaton was the first Culligan USA franchise. Over the past seven decades, the company has seen its share of change, but...
