Articles
June 28, 2012
Whether you are a sales, installation or service professional, water testing is vital to completing your job. Providing consultation, offering...
June 28, 2012
Mark and Terri Kinder, owners of Affordable Water in Jacksonville, Fla., run their business according to a simple rule: “Treat your customers the way...
June 18, 2012
The Water Quality Assn.’s (WQA) Professional Certification program helps identify professionals who have demonstrated a certain expertise level....
June 18, 2012
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on...
June 18, 2012
Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies...
June 18, 2012
Does your dealership offer financing? I hope not. That may be a shocking statement coming from the sales manager of a finance company, but allow me...
June 06, 2012
Sixty-year-old William “Bill” Siegmund has been on a quest for knowledge about water quality since college. He studied abroad in South Africa and...
May 30, 2012
Founded in 1938, Culligan of Wheaton was the first Culligan USA franchise. Over the past seven decades, the company has seen its share of change, but...
May 30, 2012
If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change...
May 02, 2012
Although the group of close-knit, devoted employees is essential to Aqua-Max of Maine’s success, the real “man behind the curtain” is the company’s...
April 25, 2012
As water coolers evolve to include more complex point-of-use filtration systems, certification becomes increasingly important. Dave Bentley,...
April 25, 2012
“Arsenic Found in Groundwater.” How many times have you seen that headline? There is no doubt that arsenic has become a common household term, used...
April 24, 2012
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure...
April 24, 2012
What exactly is final barrier? How does it work? Where does it fit into my business? These are questions asked by many dealers in the water treatment...
April 24, 2012
Water brings life—but what if with each nourishing sip of water you took, you also risked your life?
That is the case for the millions of people...
April 03, 2012
At Lemens WaterCare LLC in Luxemburg, Wis., there is a relatively small group of people working to keep water quality intact for local communities in...
April 03, 2012
With a growing consumer demand for purified water, vending is an increasingly popular option for customers and businesses alike. Patrick Graf,...
March 28, 2012
As the market for ultraviolet (UV) disinfection systems continues to grow, so does the need for more modern, user-friendly controls. UV systems have...
March 03, 2012
Andrew John Wilson’s start in the water treatment industry began with a night of reminiscing about the good old days with a childhood friend. In the...
February 24, 2012
Every dealership has an opinion on what is most important in a finance company. Some care only about the interest rate the customer will pay; others...
