Dealer of the Month Profiles

March 15, 2013
The “F-word” — “financing” — provokes different reactions from different dealers. Some shout it from the street corners, embracing it and making it a...
March 15, 2013
In today’s residential water treatment market, competition for customers is becoming fiercer. It is a challenge to stay ahead of the competition. In...
March 13, 2013
Fogt Water Conditioning in Anna, Ohio, has been locally owned and operated since Richard Fogt opened the business in 1959. In 1980, Jim and Betty...
February 19, 2013
Quality Water Conditioning Inc. is a 56-year-old company in Woodstock, Ill., that services mostly domestic customers in McHenry County, Ill. — only...
February 5, 2013
The Water Quality Assn.’s (WQA) Gold Seal product certification program continues to grow and expand to meet the needs of the industry. This is being...
February 5, 2013
In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work — and how...
February 4, 2013
“Busy until the last 10 minutes.” That is the short but revealing summation of WQA Aquatech USA given by one of the exhibitors who took part last...
February 4, 2013
Recently, I was sitting with a dealer, discussing his year-to-date numbers. He was shaking his head, saying, “I don’t get it. My sales are up by $20,...
February 4, 2013
Most of the readers of this magazine are in a segment of the water treatment industry concerned with point-of-entry and point-of-use drinking water...
February 4, 2013
Ultraviolet (UV) disinfection products are one of the fastest growing segments of the water treatment market today. One of the advantages of selling...
January 8, 2013
Three years ago when I decided to make my company, Moti-Vitality, a full-time venture, one of the things I knew for sure was that I needed a good...
January 8, 2013
With another year on the books, it is time to look ahead to 2013. As always, the water treatment industry will face a variety of challenges and...
January 8, 2013
Change — it’s one of the few things we can count on, day in and day out. These days, change seems to happen at the speed of light, and while it may...
January 2, 2013
The story of Pristine Water Treatment in Stafford, Va., begins with a postcard. In the early 1970s, Electrolux salesman Dan Hager received a postcard...
December 17, 2012
Crescent Hills Water, in Colleyville, Texas, is a small, family-owned company with just five employees. Four of those employees are Terry Williams,...
November 29, 2012
Whether it is search engine marketing (SEM), search engine optimization (SEO) or website design, there are many myths about Internet marketing that...
November 29, 2012
The Water Quality Products staff celebrates the best water treatment projects of 2012 with the third annual Top Water Quality Projects awards. The...
November 29, 2012
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our...
November 29, 2012
It's that time of year again — as 2012 draws to a close, everyone is reflecting on the year that just passed and planning for the year ahead. This...
November 15, 2012
Many regions across the U.S. are experiencing drought conditions, and in the past few years Texas has been especially hard hit. Water Quality...

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