Articles
January 24, 2012
Just as in years past, we enter 2012 with a host of changes ahead. But from new laws and regulations to emerging contaminants to the still-...
January 03, 2012
One day, Felix Zykoff received a request from a friend to fix his water softener. He did. A few more friends later asked him to do the same....
November 30, 2011
With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media...
November 30, 2011
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our...
November 04, 2011
Six months ago I opened the refrigerator to pour myself a glass of water from my pour-through pitcher. As I was filling my glass, I realized I could...
November 04, 2011
Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content....
November 04, 2011
The initial purchase price of a pump is just a small part of its actual life-cycle cost. Whether your pump application is municipal, commercial or...
October 26, 2011
I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product...
October 26, 2011
It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the...
October 05, 2011
Like everything else in life, businesses evolve. A thought turns into an idea, and an idea can turn into something more. For Greg Lucas, years in...
September 22, 2011
Being part of an online community through social networking and blogging can be an extremely positive experience for any water treatment business,...
September 22, 2011
Sanitization is an underutilized word in the water treatment industry. As dealers, we like to believe that our water conditioning equipment is immune...
August 31, 2011
What's the secret to success as a water dealer? If you ask Pete Van Cleave, founder, owner and CEO of Water for Life in Atlanta, it's good old-...
August 18, 2011
A weathered van, a cardboard box full of parts, a dozen customers: These are the tokens of Clements Water Refining Service’s humble beginnings....
July 21, 2011
For Vicky Burtis, a career in water treatment was not always in the cards. Starting out as a procurement and contracts employee for the government,...
July 15, 2011
Some dealers build discounts into their marketing strategies and expect a discount in every presentation. Others have a strict no-discount policy....
June 15, 2011
A few weeks ago, Bob Coakley went on a local sales call in Harrisonburg, Va. A customer scheduled a home service consultation with his company—Water...
June 01, 2011
Why do customers expect discounts? You may think the answer is simple: They want to save money. The truth, however, is that there are many more...
May 31, 2011
Successful business blogs make a profound difference. They drive profit-enhancing website traffic, boost search engine results and showcase...
May 31, 2011
An increasing number of water treatment dealers have found themselves in the position of needing to add to their professional teams. Perhaps they got...
