Articles

June 28, 2012
What do you want to improve this year? How are you going to do it? Do you have a plan? For several years, I have traveled across the U.S., Canada and...
June 28, 2012
Understanding the proper applications for various types of connectors is critical when designing a system or installing equipment. Installations can...
June 28, 2012
Whether you are a sales, installation or service professional, water testing is vital to completing your job. Providing consultation, offering...
June 28, 2012
Mark and Terri Kinder, owners of Affordable Water in Jacksonville, Fla., run their business according to a simple rule: “Treat your customers the way...
June 18, 2012
The Water Quality Assn.’s (WQA) Professional Certification program helps identify professionals who have demonstrated a certain expertise level....
June 18, 2012
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on...
June 18, 2012
Over the past several years, the Water Quality Assn. (WQA) and the Water Quality Research Foundation (WQRF) have completed three research studies...
June 18, 2012
Does your dealership offer financing? I hope not. That may be a shocking statement coming from the sales manager of a finance company, but allow me...
June 06, 2012
Sixty-year-old William “Bill” Siegmund has been on a quest for knowledge about water quality since college. He studied abroad in South Africa and...
May 30, 2012
Founded in 1938, Culligan of Wheaton was the first Culligan USA franchise. Over the past seven decades, the company has seen its share of change, but...
May 30, 2012
If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change...
May 02, 2012
Although the group of close-knit, devoted employees is essential to Aqua-Max of Maine’s success, the real “man behind the curtain” is the company’s...
April 25, 2012
As water coolers evolve to include more complex point-of-use filtration systems, certification becomes increasingly important. Dave Bentley,...
April 25, 2012
“Arsenic Found in Groundwater.” How many times have you seen that headline? There is no doubt that arsenic has become a common household term, used...
April 24, 2012
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure...
April 24, 2012
What exactly is final barrier? How does it work? Where does it fit into my business? These are questions asked by many dealers in the water treatment...
April 24, 2012
Water brings life—but what if with each nourishing sip of water you took, you also risked your life? That is the case for the millions of people...
October 01, 2010
Most of us feel we are pretty tolerant. However, many in our industry have misconceptions that are costing them a fortune. Here are some assumptions...
October 01, 2010
There are some very basic rules for any sales professional. One of the most obvious is that they need to be in front of people. While there are many...
October 01, 2010
As social media continues to grow and evolve, so do the rules of social media etiquette. Having top-notch social media manners allows you to build a...

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