Articles
May 31, 2011
It’s been a tough couple of years for the financing industry. Homeowners, once considered the safest borrowers, were defaulting on loans as...
May 31, 2011
Mike Guidara, president and founder of Truckee Meadows Water Systems Inc. (TMWS) in Reno, Nev., got his start in the water industry more than 25...
May 31, 2011
Previous articles in this series explained principles of how reverse osmosis (RO) systems work and the main factors and components that impact their...
October 01, 2010
Most of us feel we are pretty tolerant. However, many in our industry have misconceptions that are costing them a fortune. Here are some assumptions...
October 01, 2010
There are some very basic rules for any sales professional. One of the most obvious is that they need to be in front of people. While there are many...
October 01, 2010
As social media continues to grow and evolve, so do the rules of social media etiquette. Having top-notch social media manners allows you to build a...
October 01, 2010
In this issue of Water Quality Products, you will find an abundance of tips and ideas for networking of all kinds: from lead exchange groups and...
June 01, 2010
In the spring of 2009, Water Quality Products (WQP) talked to Steve Webb, EcoWater VP of dealer sales and marketing, about the current state of...
June 01, 2010
IFAT ENTSORGA is a trade fair for innovations, new developments and services in the fields of water, sewage, waste and raw materials management. It...
June 01, 2010
In today’s economy, it is harder than ever to get appointments with people who actually have the money or credit to buy water equipment. That is why...
June 01, 2010
Social media allows you to communicate directly with prospects and customers, increase your business’ visibility and listen to what is being said...
June 01, 2010
Perhaps one of the greatest challenges to many business owners and managers in the water industry is in finding ways to juggle the many hats they are...
June 01, 2010
Every month, Water Quality Products (WQP) writes an article profiling a successful water dealer who has gone above and beyond in terms of business...
June 01, 2010
The recession has caused businesses and consumers to tighten their belts, rethink purchases and attempt to negotiate prices at every opportunity....
June 01, 2010
Water Quality Assn. (WQA) Dealer Section Chair Bret Tangley describes dealers as the “lifeblood” of the association. So it makes sense that the WQA’s...
June 01, 2010
It has been an exciting spring at Water Quality Products (WQP). Let me bring you up to speed on some recent changes and improvements.Digital Issue...
“I am a liar,” one of my clients said to me recently. He voices his own ads on the radio. He frequently talks about what customers can...
When I got into the water business, the unanimous sense was that I was lucky to be in such a great industry—an essential field with growth...
The industry is getting ready to gather for the WQA Aquatech USA 2012 tradeshow, March 6 to 9 at the Las Vegas Convention Center, and the event...
The past year was a rough one for businesses in the U.S. and around the world. The economy continues to weigh heavily on everyone’s minds....
