Dealer of the Month Profiles

August 28, 2014
Before Casey Taylor become president of Waterlogic West, he worked for Taylor Made Water System, a family run business in Northern California started...
August 27, 2014
Are you planning to launch a new website soon? Many companies held off on building new websites through the recession and are now looking at quite a...
August 27, 2014
“The water business is in my blood,” said Jay Hellenbrand, president of Advanced Water Solutions of Ventura, Calif., about his passion for the water...
July 31, 2014
NMP Water Systems has been around since 1985, but the company today hardly resembles that of 30 years ago. Originally, the NMP name stood for Nature’...
July 18, 2014
Google, Kleenex, Xerox, Wite-Out and Seeing Eye Dogs. These household names all share a common trait: They all carry an automatic recognition...
June 30, 2014
“The water business is in my blood,” said Jay Hellenbrand, president of Advanced Water Solutions, Ventura County, Calif., about his passion for the...
June 17, 2014
One benefit to water treatment dealers who belong to dealer networks is the ability to network with and learn from their peers. 3M recently formed a...
June 16, 2014
First, a little history lesson: When the Web got rolling back in the ’90s, websites were extremely basic collections of interrelated documents. These...
June 16, 2014
Make no mistake about it — in good economic times or bad, many homeowners do not place water treatment at the top of their priorities list. This...
June 16, 2014
True or false: Making more money is not as important as making the most of the money you have. The answer is true! If you are not profitable, making...
June 16, 2014
We all have heard the saying “men are from Mars, women are from Venus,” made famous as the title of John Gray’s 1992 book. The differences between...
June 16, 2014
Quality customer service, an eye toward innovation and opportunities, and the drive to improve knowledge of water quality and treatment technologies...
June 6, 2014
One of the most pronounced shifts in the water treatment industry is the rapidly burgeoning need to improve water quality. The need for water...
June 6, 2014
Give me liberty or give me death! OK — maybe the opinions on being an independent dealer versus being part of a dealer network or franchise are not...
June 2, 2014
“Be honest, be fair, and be knowledgeable.” That has been Travis Mast’s motto since he took over the day-to-day operations of Mast Water Technology...
May 9, 2014
“A plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb “Put simply, your advertising plan tells you how...
May 6, 2014
Alternatives to ion exchange water softeners are not new to the water quality market. In recent years, we have seen a number of new technologies as...
April 28, 2014
Although Matthew Mahany has worked in the industry for almost 15 years, the water industry was not always in his plans. His original plan was to work...
April 4, 2014
More confidence in your employees. Stronger work relationships. Faster preparedness of new staff. Fewer errors in the field. If these are goals you...
April 4, 2014
Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned...

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