Columnists

Are you planning to launch a new website soon? Many companies held off on building new websites through the recession and are now looking at quite a...
Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned...
Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of...
The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning...
Ring, ring. “Good afternoon. This is Kelly with Moti-Vitality ... No thank you, I’m not in the market for a Disney Cruise at this time.” I really...
The company I went to work for when I first came into the water industry 15 years ago had a management turnover problem. Sales managers would rarely...
According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those...
Many in the water industry have been at it for a long time and have seen many changes over the years. Especially interesting is the change in how...
In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend...
It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that...
Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed...
Three years ago when I decided to make my company, Moti-Vitality, a full-time venture, one of the things I knew for sure was that I needed a good...
In my last article, I described the experience of my small business’ website getting hacked, and described the basics of how websites work—and how...
What do you want to improve this year? How are you going to do it? Do you have a plan? For several years, I have traveled across the U.S., Canada...
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The...
“I am a liar,” one of my clients said to me recently. He voices his own ads on the radio. He frequently talks about what customers can expect when...
An increasing number of water treatment dealers have found themselves in the position of needing to add to their professional teams. Perhaps they...
It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the...
When I got into the water business, the unanimous sense was that I was lucky to be in such a great industry—an essential field with growth potential...

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