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P&G also announced participation in U.S. Water Partnership
Announced last week at a ceremony hosted by U.S. Secretary of State Hillary Clinton, the Procter & Gamble Co. (P&G) and humanitarian organization CARE plan to provide more than 100 million liters of clean drinking water in Kenya and Ethiopia with an investment of more than $1 million dollars. The organizations came together on World Water Day to announce the grant and to celebrate the milestone of the 100th school in Kenya provided with clean drinking water through their partnership, which focuses on enabling students to be agents of change.
In addition, Clinton announced P&G’s commitment to the newly formed U.S. Water Partnership, a public-private effort to unite and mobilize expertise and resources to address water challenges around the globe. P&G will sit on the partnership’s 2012 Steering Committee and continue to focus efforts on sharing clean drinking water through partnerships like the CARE schools program.
“Introducing the P&G water purification packets to a community through school programs has a dramatic impact,” said Greg Allgood, director of the P&G Children’s Safe Drinking Water Program. “Children are empowered by the ability to transform their drinking water, and take that knowledge home to their families. By investing in children, we enable them to make a difference every day in their communities.”
The collaboration was initiated in Kenya in 2007 to explore ways to provide clean drinking water and teach simple hand washing behaviors to students. CARE trains two teachers in each school as patrons of the program in that school. Patrons are responsible for teaching improved hygiene behaviors, including hand washing, either directly or through school hygiene clubs. The program provides more than 17,000 liters of clean drinking water each day to students and their families.
On World Water Day, the program celebrated bringing clean water and sanitation education to St. Linus Nzoia Primary School in western Kenya. An evaluation of the program identified a reduction in school absenteeism of more than 25%, and because students took the messages home, there was nearly a three-fold increase in household water treatment.
The collaboration announced today will support CARE’s distribution of P&G water purification packets to reach more than 350,000 people through community-based programs in schools and clinics in Kenya and in areas affected by severe drought in Ethiopia. The effort will also pre-position packets for emergency response.
School, clinic and community programs and disaster response are part of P&G’s long-term commitment to save one life every hour by providing purified water around the world. These efforts recently were recognized by Clinton, who presented P&G with the Award for Corporate Excellence for improving the lives of consumers in Nigeria and Pakistan.