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Last December, Water Quality Products brought you our first State of the Industry Report in the 2007-2008 Reference Guide.
Included in the report was valuable information regarding the water treatment industry and its current trends; however, only a portion of the information was provided at that time.
Water Quality Products understands the importance of keeping up to date with information that pertains to your business, and we are pleased to bring you the rest of the State of the Industry Report.
Research for this report was conducted and compiled by ABR Research, Inc., a nationwide independent research company specializing in custom research for clients in the business-to-business publishing and marketing industries.
A total of 5,923 Water Quality Products subscribers received an invitation to the survey site, and 467 surveys were completed. The project was conducted entirely over the Internet. A margin of error based on the 467 returned surveys is calculated to be no greater than ±4.5 percentage points at a confidence level of 95%.
The 2007-2008 State of the Industry survey provides a detailed assessment of the water quality industry. Different market dynamics were studied, including professional and business demographics, budget and purchasing involvement and expenditure, industry resources utilized and importance of industry topics.
Thirty-nine percent of the respondents stated that they have a primary job function of executive management at their company; an additional 22% have a marketing and sales function, followed by engineering with 20% and service with 5%.
Water Quality Products is committed to keeping our readers informed and up to date with current industry issues, and we will continue to research and report on the current state of this industry in the future.