Aug 30, 2012

Acqua for Life Campaign Brings Clean Water to Thousands in Ghana, Bolivia

Program provided more than 52 million liters of clean water to 18 communities

Green Cross and Giorgio Armani announced the results of the Acqua for Life Challenge 2012, through which access to clean water will be provided for 18 communities in Ghana and Bolivia.

This partnership between a company in the beauty and fashion industry and a global environmental NGO raised public awareness about water challenges globally, and changed lives for thousands of people by providing sustainable water solutions in communities impacted by the global water crisis.

“While talks are taking place on water and food security as part of World Water Week in Stockholm, there is no better time to remind the world that today, 800 million people still lack safe drinking water," said Adam Koniuszewski, chief operating officer of Green Cross Intl. "Green Cross and Armani are demonstrating that partnerships between the private sector and civil society can play a major role in raising awareness and in engaging the public in the search for solutions to the global water crisis.”

The success of the Acqua for Life campaign was made possible by a water “donation” mechanism, in which for every purchase of an Acqua di Gio or Acqua di Gioia fragrance, Giorgio Armani donated the equivalent of 100 liters of water to Green Cross Intl. to provide in these communities. Water donations could also be made via an online platform: Anyone who “liked” the Acqua for Life Facebook page automatically donated liters of water and the campaign reached 364,000 “likes” on Facebook.

“With more than 52 million liters collected this year, corresponding to the average amount of water supplied annually by the systems to be constructed, we will build boreholes and rainwater harvesting systems in 12 communities in Ghana and in six isolated Bolivian villages,” said Marie-Laure Vercambre, Green Cross Water for Life and Peace program director. “In the future, we will expand these activities to new locations in South America, Asia and Africa, and improve lives in additional communities by providing this most basic element of life: safe drinking water.”

The 2011 edition of the Acqua for Life Challenge allowed the construction of different water supply systems in 16 Ghanaian communities.

Green Cross and Giorgio Armani have agreed to continue working together in 2013.