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Sales of fragrances and Facebook communities raised money for donations
The Acqua for Life Challenge, a collaboration between Green Cross Intl. and Giorgio Armani, has raised more than 43 million liters of water in support of Green Cross Intl.’s Smart Water for Green Schools project in Ghana.
“The results of the Acqua for Life Challenge are a great step forward to ensure that more people have access to safe drinking water and thereby also ensuring children are able to continue with their education,” said Alexander Likhotal, president of Green Cross Intl. “The cooperation between Green Cross Intl. and Giorgio Armani is an innovative partnership model—a practical step to help make the right to water a reality. We look forward to continuing to work together in other communities.”
From March 1 to May 31, every bottle of Acqua di Gio and Acqua di Gioia, two of Giorgio Armani’s fragrances, sold generated a donation of 100 liters of drinking water. A unique code on each carton allowed people to double their donation by creating their own Acqua for Life community on the Facebook Acqua for Life fan page. Then each new member of their community generated a new donation of 10 liters of water, and each “like” or comment made within the community generated a donation of 1 liter.
The outcome surpassed the goal of raising 40 million liters of safe drinking water for communities in Ghana. This allowed the project to be expanded to 16 communities. The Acqua for Life Challenge 2011 has already benefited 10 communities, all located in the eastern region of Ghana. The six other communities that will be helped are located in the Volta Region.
A total of approximately 27,000 people living in 16 communities will thus have access to safe drinking water. Out of those 27,000 people, approximately 3,500 will be children who will enjoy a safe water supply while at school, which can help increase the children’s school attendance. In addition, 200 professors will also benefit from the installations. At the end of the project’s implementation, about 110 community members—predominantly women, masons and mechanics—will be trained to maintain and refurbish the systems, ensuring their optimal and sustainable utilization.