Aqua Vie to Sell its Hydrator Line of Bottled Water at 7-Eleven Stores

Aqua Vie Beverage Corporation has announced that its Hydrator™ water beverage product line has been authorized for 5,000 stores and approved for cold-box placement in approximately 3,000 7-Eleven stores throughout North America. Distribution will be through the McLane distribution network.

"As a result of its cooperation with America's premier C-store chain, Aqua Vie will become part of a giant marketing matrix reaching consumers across an entire continent, and around the world," said Thomas Gillespie, president and chief executive officer.

The 7-Eleven product placement follows Aqua Vie's new production agreement, geared to high-volume production, which was announced last week. In conjunction with this product placement, Aqua Vie and 7-Eleven will join forces to sponsor the Foyt NASCAR racing team.

Founded in 1927 in Dallas, Texas, 7-Eleven is the world's largest operator, franchisor and licensor of convenience stores with more than 21,000 units worldwide, serving more than 6 million customers per day. Formerly "The Southland Corporation," 7-Eleven is also is one of the nation's largest independent gasoline retailers.

Based in Ketchum, Idaho, Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water.

PR Newswire

Post new comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options