Jan 22, 2013

Aquasana to Introduce New Products at IBS

New Aquasana filters remove chloramines from drinking and shower water

Aquasana Filters IBS EQ-400 Premium Rhino

Aquasana will introduce new products at the annual International Builders' Show (IBS), Jan. 22 to 24 in Las Vegas. Organized by the National Association of Home Builders (NAHB), IBS is the country's largest light construction building industry tradeshow. The event kicks off the year by showcasing the market's hottest trends from industry leaders.

The brand asserts that most Americans do not realize the amount of contaminants potentially in U.S. tapwater. The brand plans to lead the charge to remove these agents from drinking and shower water. The latest product introductions are a testament to Aquasana's commitment to enlighten consumers that clean water and a healthy environment are the most important components to healthy living and overall well-being.

For complete home water filtration, the Premium Rhino whole-home system is capable of filtering up to 1 million gal of water. The system contains media with a 10-year lifespan that is independently tested and verified to remove more than 97% of chlorine.

To assist those living in the growing number of cities using chloramines to treat municipal water, the brand offers the ultimate customization to address higher rates of chloramines in drinking water. The EQ-400 whole-home system reduces 90% of chloramines. Aquasana worked in conjunction with the University of Texas' School Of Engineering to determine the most effective media available to reduce this difficult-to-remove chemical compound.

Aquasana's new-and-improved under-the-counter system rounds out the suite of products with the brand's most powerful water filter. What the brand calls the most cost-effective, under-the-counter filtration system in the DIY segment is NSF certified to remove chloramines and more than 97% of chlorine. The eco-friendly cartridge exchange system is the first in the DIY segment. In addition, the cartridges are certified to reduce more than 60 contaminants for up to six months. This system also has been independently tested to reduce pharmaceuticals.

Aquasana's IBS booth display offers a demonstration about the potency of chlorine in tap water. The booth, a venue for Aquasana's Contaminant Cocktail Party, invites visitors to do their own tapwater testing. The first step requires that they add pool-testing chemicals to regular tapwater that dyes the chlorine yellow. The second step requires that they gargle a completely separate glass of regular tap water. The same chemical will be added with no signs of yellow dye, demonstrating that if you do not use a water filter, you become a water filter.