The Benefits of Going Green

The October Dealers of the Month, Jessica and Ben Larson, owners of Indianapolis Soft Water Service Inc., differentiate their business with a dedication to the environment and water conservation. “I think what makes us unique is that we are truly local and we are probably the most environmentally concerned company in our market area,” Jessica said. “All of our products reduce waste in some way …  and [we] just operate with an overall respect for the environment.”

Indianapolis Soft Water Service not only offers water efficient softeners and treatment systems to its customers, it also engages in environmentally friendly business practices, such as transitioning into a paperless operation – “everything from messages to banking” will be electronic, according to Jessica.

Engaging in “green” practices can provide benefits for businesses – not only are they doing their part in conserving the environment, but also attracting customers that want to business with environmentally conscious companies. What results has your dealership seen from engaging in green practices? Let us know at [email protected].

For more on the Larsons and Indianapolis Soft Water Service, read the Dealer of the Month profile by clicking here.

Kate Cline is editor-in-chief of WQP. Cline can be reached at [email protected] or 847.391.1007.

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