Mar 18, 2015

Bluewater Executive Drinks Purified Water From Shanghai River

The demonstration was part of an event launching the company's product range in China

Bluewater Shanghai Huangpu River

Like many key waterways worldwide, Shanghai’s Huangpu River is chockablock with industrial and organic trash and probably the last place from which anyone would drink a glass of water. Yet that is just what Sweden’s Bluewater chose to do by pumping water directly up from the polluted waterway through one of its water purifiers and having chief executive Niclas Wullt drink a glass in full public view.

“Drinking water from a river that analysis showed was rich in E. coli and other organic, chemical and toxic substances may sound a dumb idea, but we wanted to show there are efficient solutions available to help people safely enjoy water from their kitchen taps in a world where its purity cannot be guaranteed,” Wullt said.

The demonstration of the efficiency of a Bluewater water purifier took place on the banks of the 71-mile long Huangpu River in Shanghai to launch the company’s range of water purifiers to the general public in China.

An independent analysis of the water in the Huangpu River commissioned by Bluewater revealed high levels of contaminants such as E. coli O157: H7, which can cause severe stomach cramps, diarrhea and vomiting. Serious E. coli O157:H7 infections can cause kidney failure and even death, something public water companies avoid by disinfecting water with chlorine to remove germs from tap drinking water.

“Our water purifiers are designed to be used with tap water supplied from a municipal water treatment plant, but we wanted to prove our claim to be able to remove practically all waterborne contamination by purifying untreated water direct from a source like the Huangpu River,” said Wullt, who added that Bluewater was planning similar demonstrations in Europe and North America.

Wullt stressed that contamination of tap drinking water is a global problem and not unique to China, something that the United Nation’s 2015 World Water Day on March 22 will highlight. He noted that the number of new and different contaminants released into public water systems, from pharmaceutical byproducts to agricultural runoff, has grown faster than the ability of municipal water plants to keep up across the world.

The Swedish company executive said that the drinking water coming from our taps and our health and well being are inseparable.

“Numerous studies have linked contaminants found in tap drinking water—including germs, lead and chemicals such as chlorine and nitrates—to heart disease, cancer and many other health problems. Bluewater’s unique second-generation water purifiers offer consumers and businesses such as restaurants the opportunity to make their own choice for cleaner, healthier water from their taps,” Wullt said.

Sold in major markets around the world, Bluewater SuperiorOsmosis patented technology delivers on-demand cleaner, healthier water direct from the tap. The purifiers remove almost all known contaminants from drinking water, including microorganisms, pesticides, heavy metals and toxins. 

expand_less