The Beijing store-in-store is the company's first retail presence in Asia
Bluewater has debuted its flagship “Blue House” store-in-store presence in Beijing. Located within the Easyhome store, the Blue House is the first Bluewater flagship retail environment in Asia, which the brand will share with its air-purifying sister company, Blueair.
“We are very excited and honored to be partnering in the Blue House venture with Euroidea, a leading Chinese household appliance’s company, to make Europe’s premium residential and light commercial water purification technologies available to Chinese consumers,” said Niclas Wullt, managing director of BlueBlue AB, the Swedish company that owns the Bluewater brand. “As a global brand, Bluewater serves healthier drinking water to homeowners as well as business operators in the restaurant, catering and other sectors in Europe, the USA and Asia, and there is no better place than Beijing to now showcase our international brand message."
Euroidea focuses on importing Western brands into China. Founded in 1992, with headquarters in Beijing, it now has 10 offices, 30 dealers and 70 showrooms in most major cities, including Shanghai, Guangzhou, Tianjin, Shenzhen, Hangzhou and Chengdu.
With more than 500 sq ft, the flagship store-in-store gives Bluewater the opportunity to feature its full range of water purification offerings.
“We fully anticipate that the new Beijing retail environment will enhance both consumer and professional appreciation for the Bluewater brand on a large scale,” Wullt said.