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Bluewater was shortlisted as a Transform Awards Europe finalist
Swedish-based Bluewater brand and its London public relations and brand communications strategist, David Noble of Rocket Content Marketing Ltd., have been shortlisted as a 2015 Transform Awards Europe finalist in three brand communication categories.
The categories Bluewater has been shortlisted for in this award program for rebranding, repositioning and brand transformation are: "Best implementation of a brand development project across multiple markets," "Best external stakeholder relations during a brand development project" and "Best corporate rebrand following a merger or acquisition."
These awards have honored brand development and rebranding projects for the past six years. From big global agencies to small local work, the awards recognize excellence and reward innovation in branding across Europe by companies and agencies who are considered to be setting the standard of what brand communications should be. The event takes place annually in London in the spring, and previous winners have included Eurostar, ITV, Lloyds Bank, Hilton Hotels & Resorts, Telenor Group, London Stock Exchange Group and the English National Ballet.
“The nominations are great news for us, as the Transform Awards Europe have dedicated themselves to recognizing and commending global branding excellence for the very best corporate, product and global rebrands and positioning,” said Bluewater Managing Director Niclas Wullt. “At Bluewater, we have experienced a stunning marketing success story in launching a new brand into Europe, North America and China that delivers consumer and commercial customers premium point-of-use water purification systems. Breaking into a generally conservative-minded market has demanded getting smooth, cross-channel implementation right both creatively and strategically.”
Based in Battersea, London, Rocket Content Marketing, founded by David Noble, specializes in strategy-led brand communication and content development for companies working internationally.
“Bluewater brand’s focus on achieving an outstanding level of quality and forward-thinking brand communication has been inspirational in helping us develop a truly global brand that is regarded," Noble said.
The Transform Awards Europe 2015 winners – judged by a panel of branding practioners and experts – will be announced at an awards gala dinner in London on April 21, 2015.